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Webinar Recording

How Tech-Enabled Operations Are Reshaping Office Occupancy

Tanya Graves, SVP of Marketing at TMG, and Adam Segal, CEO of Cove, came together for a conversation on how leading commercial office owners and operators have been using technology, branding, and activation to attract tenants and keep them long-term.

In the webinar, they explored:

  • Experience as the Differentiator: Why service, convenience, and community keep tenants coming back.

  • Smart Tech, Real Impact: How tenant apps, mobile access, and automation improve satisfaction and loyalty.

  • Amenities to Activation:  How to turn perks into true engagement and measurable results.

Adam Segal

Co-Founder & CEO

Cove
Adam Segal is the co-founder and CEO of Cove, a leading SaaS platform for commercial real estate that unifies building operations and tenant experience. Trusted by major owners like Blackstone, Nuveen, RXR, and Cushman & Wakefield, Cove powers iconic properties including Willis Tower, 75 Rockefeller Plaza, and U.S. Bank Tower.
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Tanya Graves

SVP of Marketing

TMG
Tanya Graves is SVP of Marketing at TMG, where she strengthens the brand and elevates tenant experience through design, programming, and placemaking. She leads corporate and property marketing while overseeing a team that drives tenant engagement with programs and events that build community across TMG’s portfolio.